Promote Facebook posts
Using Facebook’s Boost Post feature, you can now pay a small fee to spread your posts to reach a larger audience. Prices start at $5. Look for a button at the bottom of your Facebook posts that says Boost Post.
Using Twitter’s ad platform, you can target the audience you want to reach and you can pay to promote your tweets. As always start with a small budget to see the kind of response you get and then move on from there.
If you’ve planned a budget to promote your sweepstakes, then using Google AdWords can be a powerful way to reach your ideal customer. It lets you target specific keywords that people are searching for and have your promotion show up in the search results.
Post on Reddit
Reddit is a social news website that has built a community based around thousands of niche topics, which they call sub-reddits. You can search Reddit for a sub-reddit that is closest to your niche, and you can make a post letting people know about your sweepstakes. Reddit’s community can be very guarded sometimes, so make sure the prize has a high perceived value.
Seek endorsement from someone famous in your industry
Getting someone famous or well known in your industry to endorse your sweepstakes can really help spread the word. Something as simple as tweeting about the promotion can be a great way for you to get some initial exposure. You should seek out these types of influential people before your promotion begins, so you’ll have time to provide them with any information that they request and work out a coordinated schedule.